Shanghai, China, a “magic”city, has become the fashion weathervane. And the fashion events regarded as Fashion Week in Shanghai attracted a classic brands from home and abroad. Following last year’s cooperation with the Shanghai Fashion Week, Siemens home appliances are working together with fashion events again joined by two cutting-edge designers ,Qiuqi Yang and Wang Zhongzi, on April 11, giving the visitors a visual feast.
Siemens home appliances and the fashion have worked together for several weeks. Miss Lin Bin ,CMO(chief marketing officer) of Siemens home appliances in China, explained, “Fashion is one of fashion’s best medium and Siemens washing machines provide the perfect service for washing clothes. It precisely helps us to pursue the further in-depth fashion but also brings the unique approach of life, in this sense, Siemens washing machine is the perfect companion of fashion style.”
Qiuqi Yang and Wang Zhongzi, two Chinese cutting-edge designer, choose from different angles to give Siemens washing machines unique interpretations. The series of works from Wang Zhongzi perfectly blend of Eastern and Western cultural essence and can be the best interpretation of a combination of retro and future fashion personality; Qiuqi Yang’s works boldly take use of different materials and colors to make a mix and match with a strong visual impact impressively.
In fact, Siemens home appliances has been made a deep and artistic affinity with fashion over these years. In addition to cooperate many times with Fashion Week, Fashion Design, fashion designer, Siemens home appliances even established the art space for young artists to build an ideal platform for the exchange show in the Beijing 798 Art Center.
By working together again with Shanghai International Fashion Week and the cutting-edge designers, Siemens home appliances brand not only presents itself a sense of fashion, but also demonstrates the intersection of technology and art to the public.
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- siemens home appliances in shanghai
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